Callaway Golf:: FT-iQ Spread
Callaway Golf:: Fold-Out Poster (Front)
Callaway Golf:: Fold-Out Poster (Inner Fold-out Spread)
Callaway Golf:: Fold-Out Poster Centerfold (huge!)
Callaway Golf:: Diablo Print Spread
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This integrated campaign was comprised of six webisodes, a website with games and extras,
interactive banners, backlit movie posters, teaser trailers that ran in movie theaters, a spoof music video,
2 print inserts, 3-D outdoor spectaculars, lunchboxes, t-shirts, air-fresheners, and branded content
in magazines such as Rolling Stone, Maxim, and Car & Driver.
It brought in a One Show Pencil, and it was a blast to produce.
Check out all six of the Hammer & Coop webisodes here.
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This portion of the Hammer & Coop campaign worked on the website and as banners.
Who doesn’t want their name changed into a character from a bad 80’s action movie?
Mine came out as “Wildfire Dallas.” You can check out your name here.
MINI Cooper:: Hammer & Coop Movie Poster (Duratrans)
MINI Cooper:: Hammer & Coop T-Shirt Iron-On Insert (included actual t-shirt iron-on)
MINI Cooper:: Hammer & Coop 8×10 Glossy Insert
MINI Cooper:: Hammer & Coop Times Square 3-D OOH Spectacular
MINI Cooper:: Hammer & Coop Lunchbox
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MINI Motor-tober:: Logo Mark
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MINI Cooper:: Rally Decals
We created decals for MINI dealers to adorn their 2007 showroom cars.
The decal styles harkened back to the MINI’s British rally heritage,
but up close each sticker contained performance specs.
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MINI Cooper:: Convertible OOH
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MINI Cooper:: Perforated Baseball Cards Insert
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Unveiling individual creative executions to mark each day in December,
our holiday greeting put a more entertaining spin on the average Advent calendar.
With the “Ad-vent Calendar,” visitors woke up each day to a fresh holiday-themed
digital nugget at adventorama.com, which included everything from
a dreidel racing game to a bloody machine gun massacre of Santa.
Check out the whole Advent-o-rama site right here.
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The Apathy Group:: Print/Outdoor
(campaign currently in post-production)
The Apathy Group is a campaign we created before the elections.
The idea centers around four losers who try to start their own political party called
The Apathy Group. Their political campaign is based on the slogan- “Just because
you don’t stand for anything doesn’t mean you don’t believe in something.”
The anti-preechy campaign directs slothful Americans to embrace their freedoms
and become civically involved- in anything.
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The Apathy Group:: Logo Mark
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Operator:: Identity
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Nasher Museum of Modern Art:: Print Campaign
(featured in 2006 Print Magazine)
To fully enjoy modern art, you’ve got to have an open mind, man.
To help get people primed for the modern art viewing experience, we created
the “Mindstretches” campaign. The idea was to enable a total mind expansion-
to make people find meaning where it doesn’t exist, associate the unrelated,
and leave their mental comfort zone behind.
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Informatikers:: Logo Mark
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Spring Break Practice Exercises:: Direct Mail
Spring Break Practice Exercises:: Posters
Spring Break Vision Trainer & Sunscreen Practice Aid
Spring break is an experience that’s all about excess. To prepare college kids
for the wild time that awaits, we created Spring Break Practice Exercises in the
form of posters and direct mail. The campaign was accompanied by a college
campus bar tour that featured giveaways and contests.
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